Cidercraft and CiderScene Announce Media Partnership
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Award-winning magazine Cidercraft teams up with digital cider guide CiderScene
Cidercraft, the leading publication dedicated to celebrating the world of cider, and cider blog and community guide CiderScene today announced a partnership between the two media platforms. The collaboration brings together two of hard cider’s most influential platforms with one main objective: expand the reach of cider in the United States and internationally.
With Cidercraft’s readership demographic leaning toward seasoned cider drinkers and CiderScene’s toward the cider-curious imbiber, the two established brands naturally complement each other and the pairing seemed like a match made in heaven. The partnership aims to unify those audiences and further diversify the cider-related content for both platforms.
Both family-owned and-operated businesses, the complementary relationship between Cidercraft and CiderScene started at CiderCon 2019. “We had the pleasure of meeting the O’Malley brothers at CiderCon and loved their enthusiasm for the cider industry,” said Kristin Ackerman Bacon, Cidercraft publisher. “We felt the synergy between our two companies almost immediately. Through the power of partnership, we are aiming to strengthen our two already-strong media outlets, marry our audiences and get boots on the ground to expand our physical outreach — all to better the cider experience for our trusted readers and cider drinkers.”
For consumers, the collaboration will feature live broadcasts on social media, virtual cider events, product reviews and shared content on each other’s websites. To benefit the cider industry, the two media outlets will be offering integrated advertising supported by both platforms, such as social media partnerships, branded content and co-promotional packages.
“We are thrilled to be working more closely with the team at Cidercraft Magazine,” said Nolan O’Malley, Owner at CiderScene. “Not only are they consummate professionals, they share the same passion for cider as our team. We found that to better serve this wonderful community, we would join our resources to amplify our voice in the market giving cideries and fans more valued content.”
To kick off the partnership, Cidercraft and CiderScene will be hosting a live happy hour July 1 at 5 p.m. PDT via Cidercraft’s Facebook & Youtube channel. The team will be joined by some of the industry’s beloved producers and cidermakers, so be sure and tune in to find out who pops in for a toast! More details here.
The Cidercraft and CiderScene partnership strives to strengthen the brands’ presences in the U.S. cider market while connecting the cider novice with the tenured cider drinker. For photos, brand logos and other media assets, click here.
About Cidercraft Magazine: Dedicated to covering cider through an international lens, Cidercraft magazine publishes twice annually, tapping into the insight of the trade and interests of the consumer in each issue, along with weekly original online content. Cidercraft profiles the artisans behind the craft alongside the powerhouses that produce for the public, while exploring the regions and orchards, meeting the movers and shakers in the industry, listing original cocktail recipes from industry bar chefs and matching professional pairings with cider-friendly cuisine. | cidercraftmag.com
About CiderScene: Started in 2016 by twin brothers Trevor and Nolan O’Malley, CiderScene strives to create a space where cider fans and novices alike can congregate, communicate and collect to learn about what ciders they may like. CiderScene aims to open the minds of beer and wine drinkers when it comes to the craft of cidermaking. The cider blog and community guide is owned and operated by cider enthusiasts that are following the cider revolution in North America and exploring the changes in the cider scene — giving the company not only its name but its ethos. CiderScene does everything in good fun, trying to take an unorthodox approach to the industry to spark conversation and innovative ways to activate the cider and non-cider audiences on the web.
