Who doesn’t love a story of a major comeback? A story of resurrection, revival, and rejoice? Prep your taste buds, folks, Sonoma Cider is back! Full Circle Brewing went under new ownership, found new investors, and restored a dormant cider license. They purchased the right to the Sonoma Cider name and have plans of bringing back some of our favorites!
We must learn more about these saviors! We spoke with Adam Band about his adventure taking over Full Circle Brewing and the idea of taking over the once-fallen Sonoma Cider.
In 2016, the oldest running brewery in the Central Valley met its new owners… Arthur Moye was a CPA with a passion for homebrewing before making a giant leap and selling his practice to acquire Full Circle Brewing Co. (FCB). The rebirth of FCB was backed by a group of investors, all members of the community, many of whom banded together financially because they so strongly believed in our vision. The change of ownership resulted in rapid growth and rebirth for the brewery and allowed us to expand from a 7.5BBL brewhouse only producing draft beer to a 15BBL brewhouse producing a majority of packaged beer able to reach the consumer market throughout California.
Today, Full Circle Brewing Co. remains dedicated to the quality and flavor of our beers and you can taste the passion, commitment, and experience in every glass and can. We are not only breathing new life into this old brewery, but we are committed to reviving downtown Fresno and our own historic Chinatown. We love beer, we love live entertainment, we love Fresno, and we love this brewery!
Yes! Full Circle has previously produced cider under the Los Californios brand. We have a cider license that has been dormant for the past few years. We believe that the Sonoma Cider brand will be the perfect way to re-enter the craft cider industry. One of our brewers, Chris Poole, has a degree in fermentation science, and has valuable experience in wine and cider production. Chris will be spear-heading the production of Sonoma Cider, and we believe his prior experience will prove valuable in the regrowth of the Sonoma Cider Band.
Full Circle Brewing focuses on the idea of rebirth, breathing life back into brands, ideas and projects that have been gone but not forgotten. We plan on growing Sonoma Cider back into a major player in the cider industry.
Right now the product was just re-launched and is available to order on www.fulcircle2go.com. We are working to get the product into distribution throughout California, and have already received product authorizations for multiple major chains.
We are planning on bringing back some of the original flavors that Sonoma Cider produced, beginning with the Hatchet Apple Cider, which is available for purchase now at www.fullcircle2go.com. We believe that we found a great balance in this cider between sweet and dry, with the goal of appealing to as wide of an audience as possible. We hope to bring back more of the original flavors and blends that Sonoma produced including The Pitchfork Pear Cider.